Now that you have created a strong CTA, it's time to design your 3 awareness posters.
For Project 1 Part 2 you will design 3 different posters of similar likeness. You may decide to have the same color scheme or layout for your posters, but you need to have 3 different statistics and 3 different images.
Statistics:
1. Make it relatable to your cause.
When choosing a statistic, you need to be sure that your stat really informs the viewer of what you are trying to say. You wouldn't want to put information about drug addiction on a poster for driving awareness. So be careful that your statistics really are about your cause.
2. Make it strong.
When choosing a statistic, you need to make sure that what you put on your poster will grab the viewers attention. It would suck to have a really awesome poster with great graphics and a killer CTA only to fall short on your stats. The stats are the proof. They are the glue that binds everything your want to say with the viewer. People want proof when they are confronted with serious issues that you are asking them to think about. Make them want to read more. Make them want to care about your cause.
3. Make it short.
Nothing turns a viewer away faster than being confronted with a loooooooong drawn out message. Make your statistics short and to the point. Most viewers won't have time to sit and read your poster. The majority of viewers will be looking at this on the run. So be sure to make your poster's stats stand out.
Imagery:
Deciding on imagery for your posters can be a bit of a challenge. This is where you really need to think about what it is that you are actually saying. How can you turn your feelings into an image that others can relate to? Be creative and sketch sketch sketch sketch. Since the majority of your viewers are going to be viewing your poster on the run, the first thing they are going to see is your imagery. As we have seen on most of the posters we have looked at, the images are what stand out the most.
Try not to think of the statistics and imagery as being separate things. Sketch and design them together. This will help you make your poster flow more.
Project Dimensions:
Your posters need to be a standard 11" X17" or 12" X 18"
You need to set up a bleed for your documents. (0.125" on each side).
Due dates:
Thursday, September 11th- Have your statistics that you want to use and have sketches of potential poster layouts.
Friday, September 12th- Be working on your poster designs. You need to have sketches done and be planning to start designing your posters on the computer.
Tuesday, September 16th- Have work done in InDesign. You need to be well on your way to being done with your posters. By this time you will already have your statistics and be in the process of designing your imagery.
Thursday, September 18th- Revision day. You will make final corrections on your posters for critique.
Friday, September 19th- Critique day!! Have your 3 posters completed and ready to be critiqued.
Here are some examples of really effective awareness campaign posters.
For Project 1 Part 2 you will design 3 different posters of similar likeness. You may decide to have the same color scheme or layout for your posters, but you need to have 3 different statistics and 3 different images.
Statistics:
1. Make it relatable to your cause.
When choosing a statistic, you need to be sure that your stat really informs the viewer of what you are trying to say. You wouldn't want to put information about drug addiction on a poster for driving awareness. So be careful that your statistics really are about your cause.
2. Make it strong.
When choosing a statistic, you need to make sure that what you put on your poster will grab the viewers attention. It would suck to have a really awesome poster with great graphics and a killer CTA only to fall short on your stats. The stats are the proof. They are the glue that binds everything your want to say with the viewer. People want proof when they are confronted with serious issues that you are asking them to think about. Make them want to read more. Make them want to care about your cause.
3. Make it short.
Nothing turns a viewer away faster than being confronted with a loooooooong drawn out message. Make your statistics short and to the point. Most viewers won't have time to sit and read your poster. The majority of viewers will be looking at this on the run. So be sure to make your poster's stats stand out.
Imagery:
Deciding on imagery for your posters can be a bit of a challenge. This is where you really need to think about what it is that you are actually saying. How can you turn your feelings into an image that others can relate to? Be creative and sketch sketch sketch sketch. Since the majority of your viewers are going to be viewing your poster on the run, the first thing they are going to see is your imagery. As we have seen on most of the posters we have looked at, the images are what stand out the most.
Try not to think of the statistics and imagery as being separate things. Sketch and design them together. This will help you make your poster flow more.
Project Dimensions:
Your posters need to be a standard 11" X17" or 12" X 18"
You need to set up a bleed for your documents. (0.125" on each side).
Due dates:
Thursday, September 11th- Have your statistics that you want to use and have sketches of potential poster layouts.
Friday, September 12th- Be working on your poster designs. You need to have sketches done and be planning to start designing your posters on the computer.
Tuesday, September 16th- Have work done in InDesign. You need to be well on your way to being done with your posters. By this time you will already have your statistics and be in the process of designing your imagery.
Thursday, September 18th- Revision day. You will make final corrections on your posters for critique.
Friday, September 19th- Critique day!! Have your 3 posters completed and ready to be critiqued.
Here are some examples of really effective awareness campaign posters.